ViravanceAI front desk ROI: measure sales landed, not tickets deflected
Most automation is judged by what it saves. A front desk should be judged by what it earns. Viravance's dashboard counts the bookings and paid invoices the agent landed, compares them with your plan cost, and, if you connect your payment system, shows what share of your total sales it drove.
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The three numbers that matter
Skip vanity metrics like conversations handled. Three numbers tell you whether a front desk is paying for itself:
- Sales landed: the dollar value of bookings and paid invoices that came from the agent's conversations.
- ROI multiple: sales landed divided by what you paid for the plan that month.
- Share of total sales: the percentage of all your sales the front desk is responsible for.
How the share of sales is measured without exposing your numbers
Connect Square, Shopify, Stripe or PayPal and Viravance reads your month's total only to compute a percentage. The total is never stored or displayed, so we know the front desk contributed a share, and not what your revenue is.
What a realistic result looks like
At one live client, the agent's share of monthly sales grew from 0.4% to 5.2% to 6.7% over three months. Results depend on your traffic, your catalog and how many sales need a conversation, which is why the dashboard reports your own numbers and not an industry average.
Knowing when to scale up
The same dashboard shows usage against your plan, so you only move up when the front desk is landing enough sales to justify it. Spend scales with results.
What it does, and what it doesn't
What it does
- ✓Counts sales landed from bookings and paid invoices
- ✓Calculates return on your plan cost every month
- ✓Shows your share of total sales without storing your total
- ✓Reports conversion rate, outcomes and leads still to follow up
What it doesn't
- ✕Promise a specific lift: results depend on your business
- ✕Count conversations that didn't lead to an action as revenue
- ✕Display or store your overall revenue figure
Common questions
How is sales landed calculated?
From bookings and invoices created in the agent's conversations, counting invoices once they're paid. It's the revenue the front desk actually closed.
Do you see my total revenue?
No. When you connect your payment system we read the month's total only to calculate a percentage, then discard it. Only the share is kept.
What counts as a good ROI?
Any month where sales landed comfortably exceed your plan cost is working. The dashboard shows the multiple so you can judge it against your own bar.
Can I see this before I commit?
Yes. Every new account starts with a free first month, long enough to see real sales landed on your dashboard.
Where next
Related: AI receptionist · AI chatbot · AI order taking
See it work on your own business
Chat with a live front desk, then we'll plug it into your site. The first month is free.